AD MANIPULATION: LinkedIn avoids planned lawsuit, pays $6.625 million in settlement

A planned class action lawsuit against LinkedIn, which accused the social networking site of manipulating the number of views on its video ads, has been settled for $6.625 million.

The settlement covers U.S. advertisers from January 2015 to May 2023. LinkedIn will also appoint an external auditor for two years to analyze its advertising metrics.

According to the plaintiffs’ motion for preliminary approval of the agreement in the U.S. District Court for the Northern District of California, LinkedIn agreed to make “commercially reasonable efforts” to hire a “reputable third party” to audit its advertising data.

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TopDevz, a Sacramento, California-based organization of developers, designers, project managers, and quality assurance testers, filed the complaint that led to the lawsuit.

The case began two weeks after LinkedIn reported in November 2020 that its engineers had fixed a software bug on the business-focused social media platform that may have resulted in more than 418,000 overcharges, most of which were less than $25.

LinkedIn said in a statement that the payment “underscores our commitment to the integrity of our advertising products and providing a trusted platform for our members and customers.”

AD MANIPULATION: LinkedIn avoids planned lawsuit, pays $6.625 million in settlement first appeared on Latest Nigeria News | Headlines from Ripples Nigeria.