Digital safety: Tiktok explains an increase of 249.81% in moving content from African sub-Sahara

Social Media Sharing Short Video Platforms, Tiktok (owned by Chinese Bytedance companies) has explained the increase of 249.81% in moving content from sub-Sahara Africa due to strict policies related to digital safety.

Helena Lersch, Vice President for Tiktok Public Policy, revealed a significant trend in the second annual African Internet Summit staged in the City of Cape Town, in South Africa, on Wednesday.

According to Lersch, the increase in the transfer of content originating from the second quarter of 2023 to the fourth quarter of 2024 is in line with the global standards of Tiktok for moderation of content and enforcement of community guidelines.

During the Summit, Tiktok Vice President for public policy, in his remarks, reiterated the commitment of the platform to the safety of users and the role of partnerships in creating a safe digital environment.

“Billions of people come to Tiktok every day to make, share, and connect and we continue to develop our policies and practices to protect our platforms so that our community can find and do what they like.

“This Summit underlines the importance of collaboration between industrial leaders and regulators in forming innovative and safe digital ecosystems,” Lersch said.

Globally, between July and September 2024, Tiktok deleted more than 147 million videos, of which 118 million were detected and deleted through automatic moderation technology, along with human safety experts that allow detection and elimination of dangerous content before reaching users.

In Africa Sub-Sahara, Tiktok deleted more than 7.5 million videos in Q3 2024, rising to more than 8 million in Q4 2024-increased 14.06% quarter to the quarter. In particular, 99.5% of this video was deleted before the user’s report, underline Tiktok’s commitment for proactive moderation and quick action.

A similar trend was observed in North Africa, where Tiktok deleted more than 7 million videos in Q3 and Q4 in 2024. This represented an increase of 8.70% in the transfer between the quarter, with 99.3% of this Tbedown also occurred before the user’s report.

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