The night-time economy thrives across China

By Lin Lili, Huang Xiaohui, Wang Xinyue, People’s Daily

On a weekend night, on an outdoor stage in the NinthH GoEET From Guanyinqiao commercial areaJiangbei district, In Chongqing Municipality, southwest China, people sang and danced, creating a lively atmosphere.

“Let’s come here TO listen to music, enjoy food and go shopping. THE Ninth The street never sleeps at night,” said Chen Qi, a young local resident.

Right across the street, TO the Beicang Cultural and creative blockA Bookshop open 24 hours a day it was full of young readers, who are attracted TO THE artistic night market.

The night-time economy is an important part of urban commerce. In China, the rapidly expanding night-time economy it has evolved from traditional night markets focused on dining and shopping to integrated centers for culture, tourism and entertainment.

Cities across the country are making an effort relaunch night-time cultural and tourist consumption AND offer a wide range of night activities in line with local conditions, injecting new energy into the consumer market.

For instance, THE 5th Tianjin Nightlife Festival was recently held in Tianjin Municipality, northern China, including over 100 events that integrate shopping, tourism, culture and sport.

In Shenyang, capital From Liaoning province, northeast China, The first traditional Chinese medicine (TCM) cultural night market was launched, where people could learn traditional Chinese fitness exercises like Baduanjin, Wuqinxi and Tai Chi from experts.

Shijiazhuang, capital From Hebei province, northern Chinahas integrated business models such as night entertainment, tourism and sportsoffering a range of sports activity for its residents.

Apart diversified AND vibrant urban night activities, the night economy in rural areas of China It also has its own unique charm.

For example, in Wangjiazhuang Village, Lingtai County, Pingliang, Gansu Province, Northwest Chinapeople gathered for a vibrant bonfire parties and village basketball races, also known as “CunBA” which are usually held after sunset.

Local farmers a Shuijing Village, Zhenning County, Anshun, Guizhou Province, Southwest China, drawn the beauty of a vast lotus pond TO attract visitors come and appreciate lotus flowers While tasteeng local snacks.

Second Pan Helin, official of the Chinese Ministry of Industry and Information Technologythe Chinese the night-time economy is thriving with numerous highlights: Tsurrounded night markets with cultural and creative products AND delicious foods have enriched the options for nighttime consumption; Nonight-time bookshops and museums merge with technology and cultural tourism sectors to create new consumption models. “All of this services provide for the unique and wide-ranging needs of the Chinese consumers”, Pan added.

However, with the development of the night-time economy, residents living near commercial districts inevitably face inconvenience for example night noises, lights and cooking fumesS. Promoting the night-time economy, regions across the country have improved theirs management e provided better public services to be reduced to a minimum THE negative impacts on the surrounding environment.

For example, Maoming North Street located in the business district of Nanjing West Road The one in Shanghai Jing’an District has transformed into A pedestrian street every weekend and on all Chinese national holidays. This year, dduring events such as UEFA EURO football championship and the Paris Olympics Gamessome bars and restaurants have been allowed to extend their opening hours from 1am to 3am on weekends.

It has been reported that relevant local government the departments have reached agreements with nearby companies and shopkeepers on the assignment of outdoor shopping areas, keeping consistent LED brightness levels and ban external speaker advertisements at night. In addition, the Pedestrian Property Management Company has established a self-regulatory committee for shop owners to supervise and enforce these regulations.

THE Chinese The night-time economy is developing alongside new forms of business such as on-demand retail and community e-commerce, better meeting consumers’ night-time consumption needs.

“I was worried about my son getting cold while swimming at night, so I ordered a few cups of hot ginger tea and some snacks. To my surprise, they arrived in just over 10 minutes,” said Yu Mengying, a resident In Lianyungang, Jiangsu province in eastern China, which was unfold a picnic blanket on a beach.

“Now we can travel as light as we don’t need to carry too many things with us. We can place orders on our phones at any time and the delivery is fast,” he said.

New technologies such as big data have also improved the management and quality of service Chinese night-time economy.

A market enforcement official was present at the Caita night market in Shenyang check food vendors using an intelligent monitoring platform while recording his discoveries on a mobile application. The inspection it was completed in just five minutes.

“We don’t need to carry inspection documents with us, which removes THE burden From management AND preservation of documentation, resulting in a notable improvement in regulatory efficiency,“ he said Zhang Zhaoyu, an official from Shenyang Administration for Mmarket Rregulation.

It is reported that Shenyang has included night food safety regulation into an intelligent supervision platform, aiming to achieve comprehensive intelligent supervision via mobile terminals.

Source: Popular online newspaper