Indomies makes the extra special mother’s day with the “Show some love to mum” campaign

Endomy Instant Noodles, the most loved Noodles brand of Nigeria, is marking this year’s mother’s day in a special way with his “Show Some Love to Mamma” campaign.
This year, the brand is exploiting the cutting -edge artificial intelligence technology and immersive activations to celebrate altruistic devotion, the unshakable support and the unconditional love that mothers bring to their families every day.
The “Show Some Love To Mum” campaign will show two main activities, a creative digital experience and an exciting involvement of the brand at the Ikeja City Mall.
With the digital experience, indomies is introducing a platform fueled by unique artificial intelligence in which individuals can generate personalized video messages for Mother’s Day by a celebrity they love. By adding excitement to digital experience, the brand collaborated with three celebrities; Bello Shaffy, Akinyemi Omotayo (Asherkine) and Child Admoye who will make you feel heard to make love and special mothers feel.
This pioneering use of AI and vocal synthesis technology allows consumers to create a unique and sincere appreciation for their mothers, strengthening the position of indomies for innovation and consumer commitment.
“As a qualifying brand, our goal with this campaign is to exploit the digital experience to encourage mother and child emotional connections,” said Rahmotallahi Adeniyi, director of digital marketing, indomies Noodles Nigeria.
“With Ai, we are allowing consumers to celebrate their mothers in a personal and memorable way, making this mother’s day very special”.
In addition to the digital experience, indomies are bringing the offline celebration with an exciting involvement of the two -day brand at the Ikeja City Mall. Mothers are invited to participate in fun activities, celebrities and greetings and pampering sessions while they grant delicious indomy noodles. The event promises an atmosphere of love, fun and link, with engaging activities designed to create unforgettable memories.
“In the aftermath, we believe that Mother’s Day should concern the celebration of mothers for unconditional love that express their family,” said Gift Uche-Ewule, brand manager, indomies Noodles Nigeria. “That’s why our activation on the ground focuses on fun, laughter and love. It is our way of showing love and appreciation to mothers in a way that goes beyond words.”
The “Show Some Love To Mother” campaign of indomies is an opportunity for the Nigerians to express gratitude to their mothers in unique and significant ways. Whether through a video message fueled by artificial intelligence or a day full of fun at the Ikeja City shopping center, indomies are ensuring that every mother feel loved and celebrated.