ABS FC director urges coaches to take advantage of media for professional growth

ABS FC Director of Football, Chief Alloy Chukwuemeka, urged football coaches to leverage the media to enhance their careers, describing journalists as key partners in promoting the activities and achievements of coaches.

Chukwuemeka, who was also one of the facilitators of the Coaches Advancement Seminar organized by the Kwara State chapter of the Sports Writers Association of Nigeria (SWAN), said the media remains a vital instrument in projecting the image of coaches and accelerating their professional growth.

Chief Alloy chukwuemeka noted that coaches who effectively use the media to publicize their activities are more likely to achieve rapid career advancement.

According to him, coaches must maintain cordial relations with journalists at every stage of their careers, calling the media an indispensable partner in sports development.

Speaking on football administration, Chukwuemeka called on governments to refrain from interfering in the management of football, urging them instead to provide an enabling environment and adequate support for the sport to flourish.

“We cannot continue to allow the government to control the administration of football. The government must provide the right atmosphere, while football stakeholders manage the game,” he said.

He also regretted that many sports administrators had failed to groom successors and described continuity of leadership as essential for the growth of football.

Chukwuemeka highlighted ABS FC’s contribution to talent development and revealed that the club has produced over 600 players who have progressed from grassroots football to the international stage.

He advocated for greater investment in grassroots football and expressed confidence that the sport would thrive if the right structures and enabling environment were put in place.