Apple in the conversation to Power Siri with Google Gemini Ai

Apple is looking for the possibility of collaboration with Google to enter the Gemini AI system into Siri. This can significantly increase the iPhone digital assistant and change the technological giant approach to AI.

Google has developed a model that can run on Apple’s server after Apple approaches Alphabet Inc., a Google parent company, about special models, according to people who are familiar with businesses that talk to Bloomberg.

People in the industry claim that Apple has begun discussions with Google about the Gemini license, the company’s mainstay generative platform, as part of an effort to increase siri, which has failed in competitors such as Amazon Alexa and Openai’s chatgpt in terms of depth and flexibility of conversation.

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If passing, the agreement will be one of Apple’s biggest outdoor technology collaboration in memory recently, after the old practice of the company uses Google Search as a default search engine in the Safari browser.

However, analysts show that the possibility of collaboration between the two technology companies will also highlight how urgent Apple is to catch up in AI weapons.

“Apple is proud of himself in strict ecosystem control, so the fact that he considers outsourcing the ability of critical AI to Google shows how serious the risk is lagging,” said Daniel Ives, senior analyst at Wedbush Securities.