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By: Monday Nas Ozoya, MSc in Sport Business Management, MCIMSPA, FIFA Guardian Safeguarding Platinum, BILD Positive Behaviour Support Coach
Director, UK Coordinator and Grassroots General Counsel – African Coaches Connect (ACC)
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Introduction
In recent years, the Nigerian sports sector has witnessed various strategic initiatives aimed at boosting its growth and sustainability. Central to this endeavour are the Nigerian Sports Policy and the National Sports Industry Policy. A crucial question that arises in assessing these policies is whether they are based on rigorous and comprehensive data, essential for informed decision-making and strategic planning.
The importance of due diligence data
Due diligence in data collection involves a meticulous approach to collecting, analysing and using data to ensure that policies are not just reactive, but also proactive and predictive of future trends. In the context of sports, this means understanding demographics, participation rates, infrastructure availability and economic impacts.
Current state of data in Nigerian sports policies
While the Nigerian government has made progress in incorporating data into policymaking, challenges remain. The effectiveness of these policies often depends on the reliability and depth of the data on which they are based. Observers and stakeholders in the sports industry frequently debate the transparency and comprehensiveness of the data used to formulate these policies.
Case studies and examples
1. Infrastructure development: One of the key areas where data input is crucial is the development of sports infrastructure. Policy decisions must be based on accurate data on current facilities and their use to ensure that new investments are targeted and effective.
2. Youth participation: Policies aimed at increasing youth participation in sport must be supported by data on current participation rates, socioeconomic barriers to access, and the interests of different demographic groups.
3. Economic impact: The National Sports Industry Policy emphasizes the economic potential of sports, but needs detailed economic data to attract investment and justify resource allocation.
Challenges in data collection
Collecting comprehensive data in Nigeria faces several obstacles, including limited resources, logistical issues, and the need for more standardized data collection methodologies across regions and sport disciplines. These challenges can lead to gaps in policy formulation and implementation.
Looking ahead: Recommendations for better use of data
• Improved data collection techniques: There is a need for modernized data collection methods that use technology to gather real-time data across a broader range of metrics.
• Stakeholder engagement: Engaging with a broader set of stakeholders, including athletes, coaches, sports organizations and fans, can provide a more detailed set of data to inform policy decisions.
• Periodic policy reviews: Implementing a mechanism for periodic reviews and updates of sports policies based on the latest data and trends can help maintain the relevance and effectiveness of Nigeria’s sports policies.
Conclusion
For Nigeria’s sports policies to truly foster a thriving sports industry, they must be grounded in robust and transparent data. While there are challenges to achieving this ideal, the potential benefits of such diligence are immense and promise more targeted, effective and sustainable sports development. As stakeholders continue to advocate for better data practices, the hope is that future revisions to these policies will increasingly reflect the rich and complex realities of Nigeria’s sports landscape.
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