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The UEFA Champions League is unarguably the biggest club competition in the world. The suspense, drama, and the level of teams involve makes it different from every other competition. The โChampions League official anthem, written and composed by an English composer Tony Britten mirrors what the competition itself is all about.
As a matter of fact, some playersโ profile is not complete if there is no UEFA Champions League trophy. Hence, top players like Sergio Aguero, Gabriel Batistuta, Dennis Bergkamp, Gianluigi Buffon, Eric Cantona, Lothar Matthaus, Pavel Nedved, Ronaldo and other top players who havenโt won the prestigious competition will always come out to express their โregretโ in not doing so.
Back to the question โ โ how do UEFA make their moneyโ
We understand that UEFAโs gross commercial revenue from the 2021/2022 Football season is believed to be around โฌ3.25bn. From the money,ย โฌ1.95bn is distributed to clubs who participate in the competition with the remainder being used for administrative costs, solidarity payments, and clubs participating in other UEFA competitions such as the UEFA Europa League, UEFA Europa Conference League.
The Champions League โPotโ
Under the current UEFA financial distribution model, the โฌ1.95bn as mentioned is divided into four pillars:
- 25% Participation (โฌ488m)
- 30% Performance (โฌ585m)
- 30% Co-efficient Ranking (โฌ585m)
- 15% TV Market Pool (โฌ292m)
- Participation (โฌ488m)
All of the 32 clubs which qualified Champions League group stage will usually receive about receive โฌ15.25m (i.e. โฌ488m/32).
Performance (โฌ585m)
During the group stage, โฌ2.7m worth of performance bonuses will be paid out for each match.
Co-Efficient Ranking (โฌ585m)
30% of the Champions League pot is distributed to teams based on their position in the UEFA co-efficient ranking, which takes into account performances over a ten-year period.
UEFA earns significant sums throughย collectively selling broadcasting rights[1], commercial rights and tickets/hospitality, and will then distribute those sums back to the participating teams using a complex financial distribution model.
The figures below are the break down of the UEFA Champions League prize money for each round reached.
At the advantage end, they have less liabilities than clubs; they donโt have stadium to erect, players payment isnโt their business, and of course they have a staff but significantly lower than a traditional top club with players.
| Round | Prize money |
|---|---|
| Reaching 1st qualifying round | โฌ300,000 |
| Reachingย 2nd qualifying round | โฌ400,000 |
| Reachingย 3rd qualifying round | โฌ500,000 |
| Reaching group stage | โฌ15.64m |
| Winning a group stage game | โฌ2.8m |
| Drawing a group stage game | โฌ930,000 |
| Reaching last 16 | โฌ9.9m |
| Reaching quarter-finals | โฌ10.6m |
| Reaching semi-finals | โฌ12.5m |
| Losing in final | โฌ15.5m |
| Winning in final | โฌ20m |
Below are theย highest-earning clubs during the 2021-22 Champions League through to the final.
| Rank | Team | Revenue |
|---|---|---|
| 1. | Liverpool | $91.44 million |
| 2. | Real Madrid | $89.32 million |
| 3. | Manchester City | $67.51 million |
| 4. | Villarreal | $65.39 million |
| 5. | Bayern Munich | $59.67 million |
| 6. | Chelsea | $54.38 million |
| 7. | Benfica | $49.09 million |
| 8. | Atletico de Madrid | $48.04 million |
| 9. | Ajax | $47.65 million |
| 10. | Juventus | $44.48 million |
| 11. | Lille | $40.24 million |
| 12 | Manchester United | $40.24 million |
| 13 | Paris St Germain | $40.24 million |
The tournamentโs main sponsors for the 2021โ24 cycle are:
- Expedia Group
- Expedia
- FedEx
- Heineken N
- Heinekenย (exceptย Bosnia and Herzegovina,ย France,ย Kosovo,ย
Norwayย andย Turkey)
- Heinekenย (exceptย Bosnia and Herzegovina,ย France,ย Kosovo,ย
- Just Eat Takeaway
- 10bis (Israel only)
- Bistro (Slovakia only)
- Just Eat
- Denmark
- France
- Ireland
- Italy
- Spain
- Switzerland
- United Kingdom
- Lieferando (Germanyย andย Austriaย only)
- Pyszne (Poland only)
- Takeaway (Belgium, Bulgaria, Luxembourg and Romania only)
- Thuisbezorgd (Netherlands only)
- Mastercard
- PepsiCo
- Pepsi
- Pepsi Max
- Layโs
- 26 Schengen member states
- Armenia
- Azerbaijan
- Belarus
- Bulgaria
- Cyprus
- Georgia
- Israel
- Kazakhstan
- Moldova
- Romania
- Ukraine
- Walkersย (United Kingdomย andย Irelandย only)
- Rufflesย (Turkeyย only)
- Chipsy (Croatia,ย Albania,ย Serbia,ย
Montenegro,ย Bosnia and Herzegovina,ย Kosovoย andย North Macedoniaย only) - Gatorade
- Sony
- PlayStation 5
- Socios.com (starting in theย 2021-22 knockout stageย and theย final)
The UEFA CHAMPIONS LEAGUE anthem says โthis are the best teamโ, so, expectedly they have earn the right to make the best of money. To be the best you have to beat the best, hence the excitement this competition brings will always remain evergreen.
