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In the midst of the towering indictment against the Director of Multichoice Nigeria Limited, John Ugbe, by the Federal Competition and the Consumer Protection Commission (FCCPC), and several paid TV director Company, non -its.
The company announced this step in a statement by its executive chief, John Ugbe, to attract new customers and stem down subscription.
“We want to make sure our customers feel valued and have access to the best entertainment every day,” Ugbe said.
He added that by re -positioning DSTV as a platform for daily value, the company hopes to encourage the discovery of content in various wider genres, including films, drama, children’s programming, and news.
As part of the campaign, Multichoice also launched a limited time promotion offer.
The company explains that Slash prices and free upgrade initiatives are responses to ongoing economic difficulties that affect many Nigerians.
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This announcement followed a significant customer decline, with Multichoice reportedly lost 1.4 million customers between March 2023 and March 2025.
It also followed a series of price increases on the DSTV and GOTV packages, implemented three times in 12 months – in April 2023, November 2023, and most recently in May 2024.
Ripples Nigeria reported that FCCPC had accused Multichoice of failing for no sufficient reason to appear before the federal competition and the Consumer Protection Commission on March 6, 2025, in accordance with the legitimate summons dated February 25, 2025.
The commission described the development as a suspicion of violations of the FCCPC law.
The Commission Alleged that Adewunmi Ogunsanya, John Ugbe, and Others, “Being Directors of Multichoice Nigeria Limited on or About the 6th Day of March, 2025, at 23 Jimmy Carter Street, Asokoro, Abuja, with the jurisdiction of this Court, Caused the Aforesid Multichoice Nigeria Limited to Fail to Produce Documents which are required to produce, in Compliance with a Lawful Summons published and on February 25, 2025, and thus committed conflicting and punished violations based on part 3 of FCCPC Act 2018. “
CEO and TV Director of TV further payment allegedly have caused Multichoice Nigeria Limited to hamper the investigation of federal competitions and consumer protection commissions by refusing to produce documents.
By: Babajide Okeowo
