The African Brands celebrates the 10th African Brands Congress in 2025

African Brands, a leading platform dedicated to celebrating and promoting brand excellence across the continent, will host African Brand Congress Awards 2025 and Exhibition on Monday, October 13, 2025, at 11:00 am, in the grand ballroom of the Lagos Oriental Hotel, Victoria Island, Lagos, Nigeria.

This year’s edition, themed “Building globally competitive brands outside Africa: perspectives, challenges and opportunities”, will convene leading executives, policymakers, captains of industry, brand custodians and innovators from across the continent to discuss practical strategies to position African brands on the global stage.

The Congress will host the Brands Showcase and Exhibition 2025 along with its special features such as African Brand Leadership Merit Awards, African CEO Awards, African Brand Innovators Awards, Africa Sustainability Excellence Awards, and Most Admired African Brands Awards 2025.

Widely regarded as an annual gathering of Africa’s best branding minds, the Congress is designed to educate, engage and inspire professionals in the pursuit of best practices in brand building and value creation. It provides a platform for case studies, peer-to-peer learning and robust conversations on the challenges and opportunities that define Africa’s competitive advantage in today’s rapidly evolving global marketplace.

Speakers expected in the 2025 edition They include Jane Karuku, CEO of East Africa Breweries Limited; Jaja Salimaty Bah, Minister of Communication, Technology and Innovation of Sierra Leone; Anil Nair, Managing Director and CEO of Olam Agri Nigeria; Edha Nahdi, CEO of Amsons Group, Kenya; Madelain Roscher, CEO of PR Worx, South Africa; Pendo Micheal Lema, founder of Tempo Africa, Tanzania; Sanne Steemers, President, Rest of Africa, Afex; Toyosi Akerele-Ogunsuji, founder of Rest Network, Nigeria; Gbemisola Ojerinde, MD/CEO of Leadroitt Realty Limited, Nigeria; Adeyinka Adesope, GMD/CEO of Palton Morgan Holdings, Nigeria; and Hamza Hashim, CEO of Capitol Foods, Sierra Leone.

He African Brands Congress 2025 is proudly powered by African brandsWith the support of The African Brands Academy and the International Brand Management Association (IBMA).

This year also has special significance as it coincides with African Brands @10, a historic decade-long celebration that defines, documents and drives brand excellence across the continent. As the mother of all initiatives under the African Brands umbrella, African brands @10 sets the tone for each year’s Congress, one that not only celebrates achievements but also charts the future of brand leadership in Africa.