Tiktok rolled the ‘bulletin board’ to rival Instagram

The social media platform owned by Bytedance, Tiktok, has launched a variation of “broadcast channels” Instagram, which is called the “bulletin board.”

The new feature, which is expected to compete with Instagram, allows brands and makers to send their fans’ messages with the ability of this new message.

“Bulletin Boards” Tiktok allows users to post updates with images, videos and text.

Although followers cannot respond directly, they can respond with emojis, keep the contact line one -way.

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Tiktok has revealed that famous organizations such as People magazine, Paris Saint-Germain FC, and Jonas Brothers are one of the initial examiners for this function.

“Bulletin boards are designed to help brands and creators connect more personally with their community by offering content behind the scenes and time-renewal,” Tiktok said in a statement.

By providing content behind the screen and time-renewal, business hopes that the “bulletin board” will enable the creator and brand to communicate with their community more directly and avoid main algorithmic feed.