SBRnet in Classroom Professor Jon Casper. Sport Marketing Class NCSU 091024

Professor Jon Casper invited SBRnet’s Neil Schwartz into his PRT 476 Sports Marketing Class. There was some lively discussion about how to incorporate data into their various sports marketing assignments and topics. In the session, Neil presented a template to help students integrate the SBRnet data to answer the tough questions focused on how to determine proper targets for marketing and overcoming specific challenges.