Africa business events Archives

Africa is urged to transform the MICE industry into a $1.3 trillion economic opportunity

Former Minister of Information and Culture, Alhaji Lai Mohammed, has called on African countries to reposition the meetings, incentives, conferences and exhibitions (MICE) sector as an important platform to attract investments, expand trade and create jobs. Mohammed made this appeal at the 9th Africa Meetings, Incentives, Conferences and Exhibitions (MICE) Summit in Mombasa, Kenya. A copy of his presentation was …