US Envoy Lauds Jeety’s Revamp of Salala Rubber

Monrovia, May 25, 2026 – United States Chargé d’Affaires Joseph Zadrozny has commended Indian businessman Upjit Singh Sachdeva, widely known as Jeety, for spearheading a remarkable turnaround at the Salala Rubber Corporation (SRC).

During a recent visit to Jeety Rubber, Mr. Zadrozny observed the company’s operations and emphasized that investments by Jeety Rubber and SRC go far beyond the factory floor, calling this focus key to their ongoing success.

Despite the hurdles of doing business in Liberia, Zadrozny praised Jeety’s ambitious vision and determination to deliver results.

Jeety Rubber, under the Jeety Conglomerate, acquired SRC, Liberia’s fourth-largest rubber producer, from Belgian-French firm Socfin in August 2024. The takeover came after Socfin halted operations due to worker protests over housing and healthcare, leaving more than 800 workers jobless.

Since the acquisition, the plantation has resumed full-scale operations. Jeety described the reopening as “a new chapter for SRC, the workers, and the entire country.”

The companies currently employ over 1,500 workers from Weala and surrounding areas. Community initiatives include nine deep-bore wells reaching over 6,000 residents, the expansion of a 50-bed clinic with four new operating theaters and an eye clinic, a US$10,000 annual scholarship fund, and a daily meal program.

Speaking after the tour, Zadrozny also highlighted the direct commercial ties between Liberia and the United States, citing Jeety’s exports to the Port of Savannah for U.S. tire manufacturing as evidence of growing bilateral trade and resilient supply chains.

He further commended SRC and Jeety Rubber for investing in healthcare, education, water, and jobs—efforts that align with U.S. priorities for private sector-led growth.

He stated that these efforts reinforce his view that the companies’ success stems from investing in the broader community.

“I saw the birthing room at the hospital. I saw the early education classrooms, the higher school education, the science labs,” he said. “When you see a factory that is expanding, you need people who understand science and math, people who can take the jobs that are going to be available. All of those steps matter.”

He expressed hope that Jeety’s achievements will inspire more investment, especially from Liberians in the diaspora.

Zadrozny joins a growing list of foreign envoys recognizing Jeety Rubber’s impact. In February, Slovak Ambassador Martin Podstavek visited the companies and described their investments as proof of Liberia’s improving business climate and investment potential.