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● Intrude in the Africa Hall of Fame brand
● Honor Aliko Dangote with a life realization prize
It was a pump and a circumstance for the Pana African investor Aliko Dangote and the Dangote Industries Limited during the weekend, since they obtained three prestigious awards at the 15th Annual Brand Africa 100 Awards, held at the iconic Africa Hall of Addis Ababa, in Ethiopia.
Dangote Industries Limited has been appointed more admired African brand, following an independent survey led by consumers conducted in over 30 African countries.
The company was also included in the Africa Hall of Fame brand, becoming the first African company to receive this distinction.
The induction recognizes the transformative impact of crawls on African consumers and its influential role in modeling a positive narrative for the continent.
President/CEO, Dangote Industries Limited, Aliko Dargote was honored with a prize for the performance of life in recognition of his leadership in guiding the industrialization of great impact, establishing a world -class African brand and remodeling the economic future of the continent through a point of reference, national companies
To join Dangote Industries in the Hall of Fame inaugural were Mtn, M-Pesa, Airlines Ethiopi and South Africa, for the constant ranking among the most admired brands in Africa in the last 5-15 years and for the construction of sustainable brands and respected globally.
Reacting to the prizes, at the Chief Branding & Communications Officer of the group, Dangote Industries Limited, Anthony Chiejina, said that the honors have reflected the unwavering commitment, excellence and innovation that define the group’s journey.
He added that they were a testimony of the dedication of the team, the partners and the interested parties of the company, who continued to believe in the mission to guide sustainable development and economic growth throughout the continent.
“We also extend our sincere appreciation for the Lifetime Achievement Award assigned to our founder and president, Aliko Dangote for having built an intentional world industrial brand that has exceptionally transformed African life and African narrative.
“This recognition celebrates not only his visionary leadership, but also his tireless efforts in transforming industries, creating opportunities and supporting the African enterprise on the global stage.
“His inheritance is an inspiration for generations of entrepreneurs and leaders throughout Africa,” he said.
Noting that recognition would further inspire the company to push the boundaries, to enhance communities and provide significant value throughout Africa and beyond, Chiejina has reaffirmed the commitment of Dangote Industries for excellence, integrity and transformative growth.
In his key speech, the Undersecretary General and the executive secretary of the United Nations of the Economic Commission for Africa, Mr. Claver Gatete, praised Aliko Dangote, the Hall of Fame Ind one and the Africa Loureas brand for having advanced the African agenda.
He highlighted the alignment between the Africa brand and the mission of the ACA to promote inclusive industrialization, regional integration and growth guided by the private sector.
He also asked for an increase in investments in innovation led by young people, regional value chains and the establishment of a Pana African creative innovation fund to identify, finance and globalize the most promising brands in Africa.
“I would like to recognize in particular Mtn, Dangote Group, Mpesa and Ethiopian Airlines to constantly keep their distinct positions between the category” The most admired African brands “and continue to establish reference parameters in the brand leadership, in innovation and in the continental impact,” he said.
According to the organizers, the 2025 rankings showed a clear contrast between the increase in African optimism and the drop in the loyalty of the brand.
While 68% of Africans expressed a belief in the continent, from 64% in 2024, only 11% of the top 100 most admired brands are African, marking a bass and at the bottom of 14% in 2024.
The report indicates the urgent need for local brands to translate the belief into loyalty of consumers and that Africans more actively support the Made in Africa products and companies.
“It is disappointing to see the strong drop in African brands, which reflects the ranking of non -African nations as the most influential in Africa,” says Thebe Ikalafeng, founder and president of Brand Africa.
“It is an alarm bell for Africa-and a barometer of the agenda late of industrialization of the continent. It is not enough for the Africans to say that they believe in the continent-device to buy made-in-heherly. For what happens, African brands must invest in R&D, continue to innovate, provide quality and use authenticity as a differentiation.”
