The Nigerian rapper and singer Emeka Akumefule, popularly known as Blaqbonez, was officially presented as the first ambassador of the Ginjabet brand during the launch event of the betting company brand at the Admiralty event center on Saturday night.
The chocolate signatory City, celebrated by its creativity and connection with the Youth of Nigeria, will play a fundamental role in the Ginjabet mission of joining sports, entertainment and community commitment.
Read also: Ginjabet officially launches in Nigeria, presents the brand ambassador
Blaqbonez in his love for sports
In an exclusive interview with Sports247 at the launch, Blaqbonez revealed his deep passion for sports, particularly football.
“I love sports. I love playing football, I love sports in general. All my life, it has been one of those things I enjoy doing. At school, I used to play football regularly. Even now, I still play and organize football tournaments.”
When asked about other sports he enjoys, he added:
“Basketball, running, maybe swim … I think I’m naturally sports.”
Ginjabet promotion through the community and social networks
As an ambassador of Ginjabet, Blaqbonez plans to take advantage of its influence on social networks and their participation in basic football to connect with fans.
“I already have this football tournament that I play, and I will bring more people on board. I also see myself as an expert, so I will give advice and advice to people. For example, my first advice today: Chelsea is defeating Crystal Palace.”
Stay authentic as brand ambassador
On how he intends to stay consisting of his platforms, Blaqbonez emphasized authenticity.
“I will be myself. Being myself is consistent. If there is ever a conflict between my personal values and the brand, we will talk about it, but I feel that Ginjabet is already aligned with most of what I represent.”
Past campaigns and intentional brand
The rapper also highlighted his experience with brand collaborations, citing his previous work with Oimo in the launch of his products.
“I have done many brand campaigns in the past. For example, I was part of the launch of Oimo Airpods. But I am very intentional, I not only align with any brand. I have to feel good. I even have some great shoes that soon align with my brand identity.”
The biggest image
The presentation of Blaqbonez marks a bold movement of Ginjabet to connect with the youth market driven by Nigeria’s entertainment, using music and sports as cultural contact points. Together with the vision of the Joe Richa CEO of responsible bets and the commitment promoted by the community, the association positions Ginjabet as a brand that will deeply resonate with the Nigerian audience.
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