FirstBank named strongest brand in 2026

FirstBank, West Africa’s leading financial institution and financial inclusion services provider, has been recognized as the strongest brand in Nigeria in the “Nigeria 25 2026” ranking by Brand Finance, a leading independent brand valuation and strategic consultancy firm.

The Bank has achieved an AAA+ rating, the highest possible recognition, underlining the unrivaled brand strength and leadership in the financial sector.

Brand Finance’s annual rankings evaluate brands across industries based on key metrics such as brand investment, brand value and business performance. According to the report, FirstBank’s brand value increased with a Brand Strength Index (BSI) score of 92.2%. This result demonstrates the Bank’s reputation as a reliable partner for both SMEs and private banking clients.

Speaking on the recognition, FirstBank’s Head of Marketing and Corporate Communications, Olayinka Ijabiyi, said: “This recognition reflects the enduring trust our customers place in us and our employees’ unwavering commitment to delivering excellence. For 132 years, we have provided best-in-class financial services to individual customers, SMEs and corporates. Our customer-centric banking approach has allowed us to blend our heritage with digital transformation, enhancing reliability, reputation and engagement in the era modern. We remain committed to promoting financial inclusion and promoting sustainable growth.

“We are proud to be Nigeria’s strongest brand and will continue to innovate by providing financial solutions that empower individuals and businesses,” Ijabiyi added.

Also commenting on the recognition, the CEO of Brand Finance Nigeria, Babatunde Odumeru, said: “The emergence of FirstBank as the country’s strongest brand highlights how long-established institutions can remain relevant by combining heritage and customer-centric transformation. In this environment, brands that match relevance with execution will be best placed to sustain long-term value.”