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The Africa Fashion Foundation (Aff) has officially announced the inclusion of Goodluck Jane Okechukwu, creative director of the Nigerian luxury fashion house Boriah Couture, as one of the recipients of his collective program of Ambassador 2023. The selection reflects the growing influence of Okechukwu in the luxury design sector of Africa and its distinctive creative vision that affects creative vision that affects the inheritance with innovation.
Following a large competitive control process, Okechukwu has been selected for its exceptional sensitivity of design, technical mastery and the narrative depth incorporated into its collections. His work body distinguished himself among the candidates throughout the continent, positioning it as a designer who modeled the future of African fashion globally.
The collective program of Ambassador is one of the main Affa initiatives, focused on the identification and enhancement of emerging designers through strategic tutoring, funding, access to new markets and professional development. The program reflects Affa’s commitment in the construction of an African and competitive African ecosystem globally.
“I am honored to be recognized by Africa Fashion Foundation and to join this transformative platform,” said Goodluck Jane Okechukwu. “This opportunity reiterates the value of our stories and the relevance of African luxury on the world scene.”
Founded in Lagos, Boriah Couture is known for its luxurious craftsmanship, the elaborate details and the dramatic silhouettes that draw from the royal history of Africa by appealing to a modern global audience. Under the direction of Okechukwu, the brand has gained a faithful following for its finishes in terms of couture and culturally resonant narration.
This partnership of Affa represented a milestone of key growth both for Boriah Couture and for its creative leader, reporting global visibility and collaborative potential in all sectors of fashion, retail and culture.
