Tedros Adhanom Ghebreyesus meet the bandsix members – Jungwon, Jay, Jake, Sunghoon, Sunoo and Ni-ki – in Korea to celebrate their work together WHO for World Blood Donor Day in June.
The campaign leverages music, social media and the band’s global community of fans, known as ENGENE, to encourage voluntary, unpaid blood donations.
“Blood is the most precious gift anyone can give to another – the gift of life,” WHO Chairman Tedros Adhanom Ghebreyesus said on Friday.
“I am proud of the commitment and collaboration of all ENHYPEN members with WHO to promote blood donation and save lives,” said Tedros.
“The final campaign was a huge success, reaching millions of people. ENHYPEN and ENGENE have real power to influence the world.”
‘It’s like a drop of love’
When ENHYPEN participated in World Blood Donor Day with the UN health agency in June, the band members visited a local Red Cross center in Korea to donate.
“We launched this campaign in the hope that fans would join us and we are grateful to see ENGENES from all over the world taking part,” they said. “We hope to continue creating meaningful change together with our fans.”
Part of the band’s efforts include collaborating with WHO to promote donation drives and publicize the importance of blood donation through videos and powerful social media messages.
According to WHO, Drop Your Drop the campaign has received more than 9,000 pledges to donate blood from 177 countries, including more than 3,250 ENHYPEN fans.
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