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The media has an important role to play in positioning Zambia as a preferred investment and business destination by telling the country’s economic story to the world, said Managing Director and Chief Executive Officer of Access Bank Zambia, Dr. Iheanyi Nwogu.
Nwogu said Zambia has significant business and investment opportunities that can be better marketed internationally to attract investors and take advantage of emerging opportunities across the region.
He spoke on Wednesday when Zambia Monitor Managing Editor, Maimbolwa Mulikelela, paid him a courtesy call in Lusaka.
“There is a need to profile Zambia’s investment potential and communicate the opportunities available in the country to regional and international audiences,” Nwogu said.
He added that the media can play an important role in shaping the perception of Zambia globally by highlighting the country’s developments, opportunities and position in the region.
Recognizing the increasing attention to investment opportunities in other regional markets such as Rwanda, Nwogu said Zambia needed to ensure that its opportunities received similar visibility among investors.
He called for collaboration between the private sector, government, financial institutions and media in telling Zambia’s economic story and attracting investment to the country.
“The media holds sway in selling Zambia to the world,” Nwogu said, stressing the importance of credible platforms in portraying business and investment opportunities in the country.
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He said institutions like Access Bank, with its regional and international networks, could play a role in connecting Zambian business and investment opportunities to wider markets.
Responding, Mulikelela said Zambia Monitor values its independence and remains committed to professionalism and development journalism practices that contribute to holding leadership accountable while providing credible coverage of Zambia’s economic and business environment.
He added that the platform is at the forefront of telling Zambia’s story and will continue to highlight opportunities across sectors while maintaining its editorial independence.
“We are committed to independent development journalism and telling Zambia’s story,” said Mulikelela.
Credible journalism has an important role to play in documenting Zambia’s economic transformation, profiling business and investment opportunities, and ensuring that the country’s story is told accurately to local and international audiences, he added.
Mulikelela said the Zambia Monitor is willing to engage with the private sector and other stakeholders on initiatives that can contribute to greater visibility of Zambia’s economic opportunities without compromising the publication’s editorial independence.
This courtesy visit also provides an opportunity for the two institutions to explore areas of collaboration and partnership.
Both parties expressed interest in identifying areas of mutual interest as part of efforts to strengthen the visibility of Zambia’s economic potential locally, regionally and internationally.
